Twitter CEO Elon Musk has said Apple has stopped most of its advertising on Twitter and also accused the company of threatening to remove the platform from its app store.
Musk purchased Twitter for $44bn last month, and is under pressure as some companies halt spending.
This altercation comes after many companies have halted spending on Twitter amid concerns about Mr Musk’s content moderation plans for the platform.
According to USA tech site The Verge, Apple’s media agency Omnicom recommended the Silicon Valley giant pause advertising on the platform out of concern for Apple’s “brand safety.
In a series of Tweets on Monday, Musk accused Apple of “censorship” and criticised its policies.
The CEO Twitter, also claimed Apple had threatened to withhold the platform from its app store, but did not say why.
Twitter has seen a massive drop in revenue, blaming activists for pressuring advertisers on Twitter.
“Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?” he said.
According to the Washington Post, Apple is reported to be the top advertiser on Twitter, spending $48m on ads on the social network in the first quarter of 2022.
A watchdog site reported last week that half of Twitter’s top advertisers had pulled their advertising on Twitter after concerns about the direction of Twitter.
Other Companies like Cheerios maker General and Volkswagen have also halted their spending on Twitter in the recent weeks.
However, Elon says he hopes to make money by turning Twitter verification into a paid subscription service, but currently the more of the site’s revenue comes from advertising.
